fashionweek

The Designer Gallery™ is something completely unique to Mall of Scandinavia

The Designer Gallery™ is a place of constant change created as a shrine to creativity in all its forms. This stretch, located right in the heart of Mall of Scandinavia, spans 5,000 m2. Here you will find hand picked concepts: fashion and lifestyle stores, exclusive brands and pop-ups. And don't miss The Studio, a lounge area hosting happenings dedicated to art, fashion and lifestyles, plus a selection of pop up stores. It also includes several types of no-charge services – such as Personal Shopper, magazines to read and charging points for phones and tablets.

Iconic classics and new talents
In The Designer Gallery you will find famous brands such as Tiger of Sweden, J.Lindeberg and Filippa K plus Michael Kors, & Other Stories and COS. Plus a new type of retail experience in the shape of pop-up stores where all brands have been hand picked in line with a theme, Meta Retro Future. Here we showcase a combination of iconic brands and new talents.

Meta Retro Future - a Pop Shopping Trip
TDG POP is curated by Maria “Decida” Wahlberg, a creator who constantly shifts between the boundaries of art, pop culture and branding. The first theme goes under the name of Meta Retro Future - a Pop Shopping Trip.

“The inspiration for the first theme comes from the emergence of shopping malls that mushroomed in American suburbs in the 1950s and 60s, with their high hopes of democratisation – equal shopping opportunities for all. Fifty years later, is there any remaining value in the strong colours, extravagant aesthetics and fusion between advertising and art? It is a bit like the bastard child, pop art, returning home to the shopping mall while their brothers and sisters live out their lives exhibited in art galleries,” says Wahlberg.

In The Designer Gallery's first theme, an art and fashion project under the direction of Martin Falck and Alice Shulman, Am-Mainz have designed the pattern for the carpet, one of the most striking design elements in The Designer Gallery. Their work has previously been exhibited at MoMA, the Tate Modern, Bloomberg Space, Moderna Museet and Liljevalchs.

THE DESIGNER GALLERY STORES
& Other Stories | Aesop | American Vintage | COS | Day Birger et Mikkelsen | Filippa K | J.Lindeberg | Mayla | Michael Kors | Odd Molly | Thomas Sabo | Tiger of Sweden | The Studio | Jackie |

POP UP STORES
Swarovski | Shestore |